Coolcreative's Friends

coolcreative's Groups

Interests: sports - soccer; anything UT; Dallas Cowboys; Dallas Stars; advertising | marketing | creative; musicianish-type person playing guitar and piano, Guitar Hero Expert.....

About Me: passionate about:
creative.
copywriting.
strategy.
interactive.
integration.
design.
ROI.
team management.
helping others succeed.
positive attitude.
incessant energy.
professional communication.
efficiency.
effectiveness.
reliability.
flexibility.
the details.
new ideas.
the brainstorm.
AND
guitar hero....

Areas of Expertise: creative strategy and development, strategic marketing; trend analysis; cross platform integration; demographics; copywriting; art direction; design and layout; copy editing; fund allocation; budget management; project lifecycle management; client relationship management;

Position Responsibilities: strategic planning.
business development.
copywriting.
marketing.
business development.
recruiting.

Work History: Too many years of agency experience in Creative and Account Service
at Tracy Locke, Brann Forbes/Euro, Case Dunlap/TicToc, and Point Communications
working with clients such as
Pepsi, Frito-Lay, Pizza Hut, Domino's, Long John Silver's, Sprint, American Airlines, Cingular Wireless – just to name a few.

Member:
DSVC
DFWIMA
DAL
AMA

What Services Can You Offer Adgabber Members?: idea-generator.
copy editing.
proofreading.
resume prep.
resume devel - content and creative.

What Services Are You Looking For From AdGabber Members?: sharing ideas.
learning something new.
developing a new network of colleagues.
laughing about the chaos that erupts daily in this business.

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At 12:10am on January 17, 2008, dubya said…: sorry about the blue taking away your star. the pack is next!

At 7:18pm on January 14, 2008, Martin Calle said…: There are three Innovations in Business.

1) Technological Innovation which is why companies grow in fits and starts;

2) Product Design Innovation which more often than not is practiced simply to make the old look new - i.e. turning mops into Swiffers;

3) And the most underutilized and least understood Innovation - Perceptual Innovation leading to Perceptual Monopolies that enable companies to

A) Change consumer habits and practices;

B) Reverse the effects of mature product and category (or industry lifecycles - every company's challenge in fast track consumer packaged goods categories and automobiles);

C) And, if you're a company such as Starbucks or Home Depot desperately in the need - turn mature earnings companies back into rapid growth businesses.

This all speaks to c-level execs who are the leaders in charge of innovation driving the growth of their company. If you are interested in calling on the likes of CEO Howard Schultz at Starbucks about such matters - we should talk more. This is how business changes.

At 6:31pm on January 11, 2008, Martin Calle said…: Hi Amanda,
Was just surfing around AdGabber this afternoon seeing who my friend's friends were. You have a good background. Would you be interested in working directly with C-level execs at CPG companies such as Frito-Lay or Pepsi creating their next new products and product marketing strategies? You say you are proactive in the areas of sharing ideas, learning something new, developing a new network of colleagues, laughing about the chaos that erupts daily in this business. We do that.
Thanks.
Martin

At 6:31pm on December 28, 2007, Will said…: yeap, and not only because we love a really good ad, i have family in Austin too..je! happy new year..