AdGabber

L. Campbell Maxey Female
  • Applications
  • Blog Posts
  • Discussions
  • Events
  • Groups
  • Photos
  • Photo Albums
  • Videos

L. Campbell Maxey's Friends

 

Latest Activity

Denise Santana left a comment for L. Campbell Maxey Jun 16
Hakimata Photography and L. Campbell Maxey are now friendsJun 6
Hakimata Photography L. Campbell Maxey
Thinko Studio and L. Campbell Maxey are now friendsJun 6
Thinko Studio L. Campbell Maxey
Denise Santana left a comment for L. Campbell Maxey Feb 6
L. Campbell Maxey left a comment for Denise Santana Feb 6
L. Campbell Maxey left a comment for Rosa Fierro Feb 6
L. Campbell Maxey is member #3499 of AdGabber. Feb 6

Profile Information

Nearest City
Richmond
State/Province
Virginia
Current Company
freelance
Position
Art Director + Designer

Comment Wall (2 comments)

You need to be a member of AdGabber to add comments!

Join this network

At 10:43am on June 16th, 2008, Denise Santana said…
Hi Laura! Nice to hear from you! Say "Hi" to Fran as well! I'm glad you're both doing well... I thought that the new company running creative production would keep some of you guys. I hope you find something to your liking real soon. The job market sucks here too, but I think it might be a little bit better than other markets around here. I was in Tampa this weekend and read an article about the job market there, it's very bad. I'm doing a little bit of freelance work, mainly Hispanic copy, translations and interpretations. One of my clients is a resort, so that helps my portfolio (I didn't have too many samples of tourism/hospitality copy, which is a huge thing here in Orlando). As far as your career move goes, I think that you might not want to go into writing and leave design behind, as much as combining writing and design. I think that if you could do both, that would be a real asset and could separate you from the competition. Plus, some smaller companies or institutions would rather hire just one person to do both tasks... I know it can be a lot of work, but it would give you writing experience. You could start by checking out some books by copywriters. When I used to teach copywriting, I used "The Copy Workshop Workbook". It's an old book, and it doesn't have any Internet information, but it's great for basic print, radio, TV and direct mail copy. You might want to check out this list:
http://www.amazon.com/gp/richpub/syltguides/fullview/2A2KGUMHVM59J
I think copywriting isn't that hard—you just need to love writing, have some sense for grammar (but know when to twist grammar rules for the sake of the creative) and, most of all, be able to bear the "feedback" from your clients. You see, it's much easier to change copy than it is to change design, because everyone can write, and most clients think they can actually write.
Do you have any copy that's been published? If not, you might want to start by writing some "samples" of "fake" ads, essays, whatever... or try to get freelance projects in which you could write and design, so that you could start building a portfolio. You could also start writing movie reviews, concert reviews, articles, whatever you could write that your local newspaper would like to publish.
Well, again, it's nice hearing from you and let's keep in touch... Good luck with everything!
Take care,

Denise
At 4:04pm on February 6th, 2008, Denise Santana said…
Hey Laura! How's it going? Are you still with Capital One or did you move on? No one has been able to tell me what happened with the Lean team... I often wonder about you guys. Orlando is nice, but the job market really sucks! Almost all the copywriting jobs are in the hospitality industry, and most of them say they won't consider people without travel writing experience (which of course, I have very little of). So I'm trying to get a web site running so I can offer freelance services. Well, and how are things in Richmond? How's Fran doing? Say "hi" to everyone and take care!
 
 

Advertising Jobs

AdGabber Badge

Get More Badges

 

© 2008   Created by Steve Hall

Badges  |  Report an Issue  |  Privacy  |  Terms of Service