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Latest Activity

Martin Jelsema added the blog post 'Does Marketing Dictate Branding or Does Branding Dictate Marketing?' Apr 9
Martin Jelsema left a comment for Rohit Mar 12
Martin Jelsema's profile changed Nov. 20, 2007
Martin Jelsema added 4 songs.
play Jelly Roll Morton — Original Jelly Roll Blues
play Fulton Street Jazz Band — Canal Street Blues
play Anachronic Jazz Band — Round_Midnight
play Eddie Lang and his Orchestra — Hot Heels
Oct. 25, 2007
Martin Jelsema added the blog post 'First blog on AdGrabber' Oct. 25, 2007
Martin Jelsema replied to the discussion So 'Mad Men' is Over. What Did Everyone Think? Oct. 23, 2007
Martin Jelsema is a member of AdGabber. Oct. 23, 2007

Profile

Nearest City
Denver
State/Province
CO
Personal Site/Blog
http://thebrandingblog.com
Interests
branding, old jazz, typography, fine art lithos
About Me
I'm a 50-year veteran with both agency and corporate experience (BBDO, Marstellar, J.M.Mathes, Tallant/Yates - IBM, Coors, Information Handling Services). For the past 23 years I've been consulting and freelancing (Marketing Matters, Industrial Strength Copy, Signature Strategies). I'm married with grown children and four grand children. Jazz record collecting has been a passion for 55-years.
Areas of Expertise
Branding strategy, naming, logo design, B2B marketing, copywriting, new product development and launches
Current Company
Signature Strategies
Position
CEO
Position Responsibilities
wear all hats
Industry
branding consulting
Company Description
helping smaller companies profit from the power of branding. Handle all aspects - strategic, analytic and creative elements of branding.
Company Website
http://www.signaturestrategies.com
Work History
see above
College Degree
BA in advertising
Graduation Year
1958
Academic Institution
University of Florida
What Services Can You Offer Adgabber Members?
Advice on branding, new product introductions, B2B mktg, creative services for branding (naming, logo design, graphic standards, taglines)
What Services Are You Looking For From AdGabber Members?
none at present though you never know what resources I might need.

Martin Jelsema's Blog

Does Marketing Dictate Branding or Does Branding Dictate Marketing?

Being a branding advocate, and encouraging people to think of branding as a strategic process, I opt for branding to be considered first. Also, that branding leads the approach that marketing, and particularly advertising, should take. What's your opinion? Martin Jelsema www.signaturestrategies.com

Posted on April 9th, 2008 at 4:00pm — 1 Comment (Add)

First blog on AdGrabber

But certainly not my first blog. I've been blogging for several years. Last Novenmber - can't believe it's been a year - I started TheBrandingBlog, primarilly for small businesses and for those in marketing communications positions who want more insight into the branding process.…

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Posted on October 25th, 2007 at 1:14pm — No Comments (Add)

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