Martin Jelsema's Page
Martin Jelsema's discussions
So 'Mad Men' is Over. What Did Everyone Think?
Added a post Oct. 23, 2007
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Martin Jelsema replied to the discussion So 'Mad Men' is Over. What Did Everyone Think? Oct. 23, 2007
Oct. 23, 2007
Profile
- Nearest City
- Denver
- State/Province
- CO
- Personal Site/Blog
- http://thebrandingblog.com
- Interests
- branding, old jazz, typography, fine art lithos
- About Me
- I'm a 50-year veteran with both agency and corporate experience (BBDO, Marstellar, J.M.Mathes, Tallant/Yates - IBM, Coors, Information Handling Services). For the past 23 years I've been consulting and freelancing (Marketing Matters, Industrial Strength Copy, Signature Strategies). I'm married with grown children and four grand children. Jazz record collecting has been a passion for 55-years.
- Areas of Expertise
- Branding strategy, naming, logo design, B2B marketing, copywriting, new product development and launches
- Current Company
- Signature Strategies
- Position
- CEO
- Position Responsibilities
- wear all hats
- Industry
- branding consulting
- Company Description
- helping smaller companies profit from the power of branding. Handle all aspects - strategic, analytic and creative elements of branding.
- Company Website
- http://www.signaturestrategies.com
- Work History
- see above
- College Degree
- BA in advertising
- Graduation Year
- 1958
- Academic Institution
- University of Florida
- What Services Can You Offer Adgabber Members?
- Advice on branding, new product introductions, B2B mktg, creative services for branding (naming, logo design, graphic standards, taglines)
- What Services Are You Looking For From AdGabber Members?
- none at present though you never know what resources I might need.
Martin Jelsema's Blog
Does Marketing Dictate Branding or Does Branding Dictate Marketing?
Being a branding advocate, and encouraging people to think of branding as a strategic process, I opt for branding to be considered first. Also, that branding leads the approach that marketing, and particularly advertising, should take. What's your opinion?
Martin Jelsema
www.signaturestrategies.com
First blog on AdGrabber
But certainly not my first blog. I've been blogging for several years. Last Novenmber - can't believe it's been a year - I started TheBrandingBlog, primarilly for small businesses and for those in marketing communications positions who want more insight into the branding process.…
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Posted on October 25th, 2007 at 1:14pm —
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