Robert Henslee's Page

Nearest City

Jupiter

State/Province

Fla

Personal Site/Blog

http://www.MarketingGorillas.net

Interests

Search Inclusions. Internet Marketing, International Search Engine Placement

About Me

30 years SEO, New Business Development, Web Site Design, Affiliate Marketing, StartUp's , Internet Marketing, Written 1000's of on-line marketing plans. CPC campaign's, Link building.

Allways looking to partner with something that makes sense. Like people and life. I've had many people help me get here... so I'm here to return the favor. Pay it forward.

Areas of Expertise

Skill Set Summary
20 + years work experience in an Internet environment with 10+ years SEO/SEM responsibilities.

- Excellent experience in managing significant on-line budgets ($350k per/mth is largest) on top tier search engines (Overture, Google, MSN, Yahoo, ect)

- Experience with paid search bid optimization and Web Analytics tools like NetTracker, WebTrends, etc.

- Strong strategist/tactician and have knowledge of latest industry trends with major search engines and media outlets.

- Highly knowledgeable about natural/organic search engine optimization tactics and how web metrics are tracked (http headers, redirect, tracking pixels, etc.)

- Quantitative skills including the ability to monitor budgets understand return on investment and select relative data for analyzing future marketing actions.

-Strong knowledge of the search engine marketing industry: media providers, tools, technologies, trends, etc.
-Deep experience with search engine platforms required: Google AdWords, Panama, adCenter, etc.

- 10 Years of programming experience multiple languages.
- Experience with both B-to-C and B-to-B and a variety of CPM, CPC, CPL and CPA campaigns

Current Company

Marketing Gorilla Network

Position

CEO & Director of Search

Position Responsibilities

Run the company. Track, review, analyze, and optimize paid (PPC) and organic (SEO) search engine marketing and banner advertising campaigns for our clients.
- Deploy and manage third-party website analytic tools, e.g. Omniture, Coremetrics, WebTrends, Google Analytics, etc.
- Lead routine and ad hoc reporting and analysis efforts using mTab, SAS, Excel, SPSS, etc.
- Collaborate closely with marketing and technical teams of our clients to implement data-driven marketing strategies.
-Develop and implement sophisticated testing programs to improve site traffic, conversions, visit frequency, etc. for my clients.
-Evaluate, recommend and implement new analytics tools.
-Assist in defining criteria for measuring campaign and new project success criteria, key performance indicators, ROI and SWOT analyses.
-Develop and share insights and other improvement

-If you need help I can

Industry

Marketing On-Line

Company Description

Gorilla Marketing Network is a full service online marketing firm, specializing in Search Engine Marketing (SEM) and Search Engine Optimization (SEO), Lead Generation and Target Vertical Marketing on the internet

Company Website

http://www.MarketingGorillas.net

Work History

More about me:
http://www.marketinggorillas.net/Marketing_Gorilla_Network.htm