Erika Steiness's Groups
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Interactive Strategists
82 members
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Non-Traditional & Alternative Marketing Tools
334 members
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Search Marketing Professionals
72 members
Latest Activity
Profile Information
- Nearest City
- Phoenix
- State/Province
- Arizona
- About Me
- I have 10 years in Marketing, in the Hospitality/Tourism industry. I currently work for a large concessioner for the National Park Service, Forest Service, and different State and Local agencies.
- Areas of Expertise
- Brand Marketing, Hospitality/Tourism, Project Management, Event Coordination, Online Marketing, Planning/Budgeting
- Current Company
- Forever Resorts
- Position
- Marketing Manager
- Position Responsibilities
- Marketing planning, budgeting, and execution for 12 National and State Park Lodging locations.
- Industry
- Hospitality/Tourism
- Company Website
- http://www.foreverresorts.com
- Work History
- 1998 - 2003, ARAMARK Parks & Resorts, Marketing Manager
2003 - 2004, Wealth Systems, Inc, Marketing Manager
2004 - Present, Forever Resorts, Marketing Manager
- College Degree
- Broadcasting
- Graduation Year
- 1997
- Academic Institution
- Arizona State University
- What Services Are You Looking For From AdGabber Members?
- I'm looking to expand my knowledge in marketing, especially online/search. I feel so behind. Which is weird because I don't consider myself to be old, or 'out of it'.
Erika Steiness's Blog
Interesting question - Interactive/Search Marketing
So for the last few years, we have been running a PPC campaign, and not much else being that our department was lacking in leadership/planning. Now, we have a functioning department and we are trying to put together an 'integrated' marketing plan in which the PPC campaign is still present but more a part of a whole, versus the entire 'kit and kaboodle'. The problem is, we have a vendor telling upper management that " that more and more companies are depending on pay-per-click". In the meantime,… Continue
Posted on August 6th, 2008 at 5:45pm — 2 Comments
© 2008 Created by Steve Hall
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More to come soon, I hope...