Jef loeb's Page

Nearest City

San Francisco

State/Province

California

Personal Site/Blog

http://www.brainchildcreative.com

Interests

Advertising

About Me

Writer, creative director, started two decent agencies, now still making ads but with a different approach, shaker of fine martinis, stacker of tall wood, occasional op-ed writer with usual lies, distortions and self-promotional half truths available upon request.

Areas of Expertise

Advertising, brand strategy, creative direction copywriting, program design, online, integrated.

Current Company

Brainchild Creative

Position

Creative Director/Writer

Position Responsibilities

Everything that comes in across the transome, through the fan and, of course, that which rolls downhill.

Industry

Advertising

Company Description

High octane creative consultancy working both direct to client and for agencies. Most recent successes: 1) winning the creative portion of the $45MM Flex Your Power (and producing some mighty fine work after, he said with all due modesty. 2) Helping great small-to-mid agency win a large account providing both brand and pitch strategy as well as a significant portion of the creative show and tell.

Company Website

http://www.brainchildcreative.com

Work History

Solem/Loeb & Associates to Katsin/Loeb & Partners to Brainchild Creative to pillar to post and back again.

College Degree

B.A. Political Science

Graduation Year

Way too long ago

Academic Institution

UC Davis