Ken Church's Page
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Ken Church
61, Male
Orange, United States - Share
Latest Activity
Profile
- Nearest City
- Anaheim
- State/Province
- CA
- Personal Site/Blog
- http://kenchurch.com
- Interests
- Wild life painting
- About Me
- Founded AdMatrix advertising in Orange California.
See (admatrix.net)
The entrance looks like the inside of the Nautilus submarine.
We have an under the sea room, a Buck Rogers room and a wizards lair under construction. Check out the web site and take a look.
- Areas of Expertise
- Concept development.
Presentor
Art director.
Illustrator
Painter
- Current Company
- AdMatrix Advertising
- Position
- Creative Director
- Position Responsibilities
- Creator of ideas for advertising projects.
Presentation of creative ideas.
Advisor to create staff
Strategic and brand gate keeper for all clients
- Industry
- Advertising, design, model builders
- Company Description
- Specializing in small business with budgets in the 200,000 to 1,000,000 range. We are a collective of hard core advertising strategy specialists, creative types, designers, model builders, broadcast experts and internet tech. dudes.
- Company Website
- http://admatrix.net
- Work History
- Art director, creative director.
Professional freelancer was the highlight of my career.
Worked in a lot of agencies large and small.
- College Degree
- BA.
- Graduation Year
- 1972
- Academic Institution
- Graduate of the York School of Art, England and BYU in the USA
Ken Church's Blog
Strategy, what it is?
After reading the creative brief, I or the creative team have always written a copy platform, a premise or sometimes called the creative strategy. The creative strategy is not of course the same thing as the marketing strategy. I have heard it defined as a one sentance definition of the major meesage.
I have always found all these name to be confusing. I understand it as defined above.
What do you call it? Any thoughts?
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Congratulations, you have made the short list. Your script was wonderful.
The final decision will be very difficult. Basically it is down to you, or my wife niece Buffy.
Buffy has just graduated from the Bunting school of cosmetology and is willing to work for $24,000 a year, I am assuming that $22,000 is the salary range you can live with.
To help us make this final decision, would you make a few small changes to your script and return the revisions by end of day tomorrow.
First the call to action is very weak. The phone number should be repeated at least four times.
The company name should be mentioned in every sentence.
The name DIAMONDELL should always be in caps.
Please, always use the word Inc. in the name of the company.
In reference to the Apollo Space Rocket the phrase should read (COULD HAVE) been used in the nose cone of the Apollo Space Rocket.
Remove the word fail, we never use the word fail in any reference to our product.
Remove any reference to any claim that the product can do anything at all, just sell the features.
Remove the word warranty, we do not want to promote any expectations of quality.
If you could also whip out a couple of headlines, based on the copy you have written it would help in our final decision.
One final small change. We have decided to promote our stucco products rather then the aluminum siding. If you could copy up these simple changes and send them by tomorrow we will let you know in a couple of months.
Good luck
The Aluminum Siding Company, Inc.
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Installers are in your area this week and this week only, so call now!!!!!!!!!!! And as an added bonus, you'll receive our home high colonic kit, regularly a $399 value and yours free. Call Now!!!!!!
Thanks for the invite.
Yes, I would like to join your group of creative directors.
You can check it out via the “Groups” tab at the top of your page, or:
http://www.adgabber.com/group/creativedirectorsclub
If you have the time, please tell us how you come up with creative ad ideas.
Cordially, Steve