Welcome, Gabbers! Let's talk about the work.

Nearest City

St. Louis

State/Province

MO

Personal Site/Blog

http://marybaum.com

Interests

All the marketing disciplines and their evolving media; tennis (playing, not watching); business and economic policy; everything Mac; ancient and modern history; neurology and psychology;

About Me

I'm a branding consultant to the financial-services, technology and b2b markets who occasionally continues the client relationship with integrated direct and online marketing.

I play competitive tennis and help Harry Webber with his think tank, the Institute for Advanced Practices in Advertising.

Areas of Expertise

Branding, product launches and targeted marketing for medium-sized companies, especially in financial services, technology and anything construction or residential.

Integrated sales promotion and DM.

Current Company

Mary Baum Creative Services

Position

Owner/Creative Director

Position Responsibilities

Making clients look like billion-dollar corporations and then generating the revenue to get them there.

Industry

Branding and direct. (I must be crazy.)

Company Description

An entity that combines the design sensibilities of a branding firm with the zeal for revenue of a rather orthodox direct-response firm.

People seem to like the combination, though. Since I gave a presentation to a local group of entrepreneurs in early October, I've been swamped - can't really take on another project until I get some help . . .

Company Website

http://marybaum.com

Work History

Spent the nineties working first at and then with Maritz Inc., a billion-dollar firm that helps big companies get the most out of their people with programs that include training, communications, incentives and travel. Maritz also has a little-known but very big research division that has been my client since 1993.

In the eighties I was at a variety of ad agencies in St. Louis, MO and one in Kansas City, working mostly as an art director but also as a writer on a variety of accounts in packaged goods, healthcare, technology, home furnishings and financial services.

In the if-you-care department:

I've won some design awards. And before art school, I spent a couple of years at Brown, in Providence.

College Degree

BFA, Graphic Communications

Graduation Year

1983

Academic Institution

Washington University School of Art

What Services Can You Offer Adgabber Members?

Advice, opinions, cheerleading - and soon, a business model that might make sense for enterprising creatives in a difficult market. Look for that in the first half of 2009.

What Services Are You Looking For From AdGabber Members?

I am very close to needing some help servicing the business I've picked up in the last month. If I land one more account, I'll be at maximum capacity, and I need time to develop the materials and systems for Phase 2 of the model I'm working on. So you may find me yelling for help in the Art Directors' and Writers' clubs pretty soon.