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Culture Shift for Traditional Creatives

Replied Sep. 11, 2007

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Nearest City: San Francisco

State/Province: California

Personal Site/Blog: http://www.zinniagupte.com

Interests: Writing, design, dancing, travelling, following the gyspies, coastal walking

About Me: I've worked on Interactive, Print, Packaging and Branding based projects in the US, UK and India. Clients include Shutterfly, Nokia, Apple, Fidelity, 1-800-Flowers and the BBC. I'm inspired by travel, storytelling and cultures of the world.

I have a BS in Human Computer Interaction from the University of Michigan and an MFA in Creative Writing from Nottingham Trent University.

I also served in the Peace Corps in West Africa from 2002-2003.

Areas of Expertise: Brand positioning, conceptual copywriting, print, headlines, taglines, long and short copy, interactive, web site development, user experience and content strategy

Current Company: Shutterfly

Position: Interactive Copywriter

Position Responsibilities: Brand positioning, conceptual copywriting, headlines, taglines, long and short copy

Industry: Interactive

Company Website: http://www.shutterfly.com

Work History: Agencies: Sapient, Bite

Brands: Apple, Nokia, BBC, Diageo, Nickeloden, Gen Art, 1-800-Flowers and Fidelity

College Degree: MFA Creative Writing

Graduation Year: 2005

Academic Institution: Nottingham Trent University

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For the love of type!!

I love Marian Bjantes and her beautiful, fluid and enchanting type. My husband has a keen interest in typography and has helped me understand how typography is the "performance of words." My eyes have grown weary of the post-war, modernist and stripped down typefaces. I love Helvetica but there's something sacred about word…

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Posted on September 11, 2007 at 3:19pm —

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Comment Wall (9 comments)

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At 8:47am on October 3, 2007, Roman Dsouza said…: Been sumtime since heard frm you, hwz life?

At 6:13pm on September 12, 2007, Steve McNamara said…: You’re invited to join AdGabber’s Creative Director's Group.

Check it out via AdGabber’s main page, or “Groups” above, or

http://www.adgabber.com/group/creativedirectorsclub

You’ll find an interesting collection of creative intellects.

Cordially, Steve

At 2:07pm on September 12, 2007, JonClarke said…: Hi there from London, you caught me just before I settle down to watch England hopefully beat Russia in teh footy. Thanks for the add. Cheers, Jon

At 12:56am on September 12, 2007, Pramod said…: gr8... btw do share ur creative stuff if u don't mind..
i wd luv to see ur creative work... :)
i will also send u few of my kool websites...
Cheers!

At 12:35am on September 12, 2007, Roman Dsouza said…: DBA, wats that? Tequila is a integrated marketing solution company of TBWA the world wide advertising agency.. It was goood to hear frm u.

At 6:33pm on September 11, 2007, Ricart Prats said…: Hi Zinnia, ... I am glad to connect with you. Thanks for your comment.. Do you have an SLURL for Diageo in SL? .. would love to see the sim.

At 5:17am on September 11, 2007, Pramod said…: hie, whn can be i able to chck ur portfoilo??
can u show me few of ur works??

At 3:48am on September 11, 2007, Richard E Lieberman said…: Welcome to AdGabber, and thanks for the comment! It's a useful forum. When were you in the UK?