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Michael Kleinheinz
44, Male
Madison, WI
United States - Share
- Applications
- Blog Posts
- Discussions (23)
- Events
- Groups (7)
- Photos
- Photo Albums
- Videos (2)
Michael Kleinheinz's Groups
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Copywriter Group
199 members
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Punk Marketers
25 members
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Welcome to Atlanta
19 members
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Social Marketing Group
137 members
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Ads of the World
471 members
Michael Kleinheinz's discussions
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The seed, the pit and the cherry
Here's a ten minute video presentation I did for Acumen. I hope you'll discover that the idea of forming a nucleus applies to what you're working on as well.Gravity is just a theory
Are you marketing gravity or evolution? Newton gets all kinds of credit. They call it the Law of Gravity. They put his picture on pages that profile geniuses. They say he discovered gravity. Nonsense. He just named it. Everyone 'believes'...If you could change your life
...would you? Getting into Stanford Business School changed my life. In college, I trained to be a mediocre engineer (I didn't set out to be mediocre at it, but I sure was). I was on track to become Dilbert. Getting...An iphone app that could change the way you get to work
[Update: since I posted this two days ago, I've gotten dozens of notes about systems in the UK, Australia and around the world that people say are "almost but not quite what you're describing." I also got a few notes...Creating a clearance sale culture
If you want to avoid being stuck with inventory or downtime during a recession, you might profit from realizing that people tell themselves a different story when they go to buy something. During good times, we wonder, "can I get...Michael Kleinheinz's Page
Profile Information
- Nearest City
- Atlanta
- State/Province
- Georgia
- Personal Site/Blog
- http://www.j3motorsport.com
- Interests
- Karate, Reading, goofing off with my kids
- About Me
- I'm 43, father of three, living in the burbs just north of Atlanta. When I'm not torturing myself reading branding blogs, I drink beer, take karate lessons, and chase kids out of my yard with a garden hose ("hey you kids- get out of my yard!!")
- Areas of Expertise
- anything to do with startup, from brand ideation to launch. Plenty of experience in media buys, mostly web stuff lately. Pretty adept at international branding, having taken brands from the states to int'l markets, and taking in'tl brands to the west.
- Current Company
- J3 Motorsport, Inc.
- Position
- Brand Manager
- Position Responsibilities
- Currently responsible for all brand management functions including web presence, visual identity, sponsorship program development, partnership development/relations, brand development, industry and public relations.
- Industry
- Motorsports
- Company Description
- Who we are and what we do is guided by a very simple idea- provide maximum value to our sponsors, customers, and friends through clean, ethical business practices. This idea has guided us both on and off the track for the last ten years, and we see no reason to change now. Our commitment to this idea has guided us to the podium on the track, and success in our business off the track.
- Company Website
- http://www.j3motorsport.com
- Work History
- I am the brand manager for a professional sports car racing team, responsibile for all branding and sponsorship. Prior to that I spent 12 years in the bicycle business, building 6 different brands from conception, plus building one of the most successful bicycle racing teams worldwide. I have 10 years international business experience, primarily in Asia and Latin America
- College Degree
- BSED- Marketing Education
- Graduation Year
- 1988
- Academic Institution
- University of Georgia
Michael Kleinheinz's Videos
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Angry Boss
Added by Michael Kleinheinz
© 2008 Created by Steve Hall
Comment Wall (43 comments)
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ted
Thanks for adding me :-)
Cheers
WISH YOU JOYFUL
HOLYDAY SEASON
&
All the PLEASURE AND HAPPINESS
THROUGHOUT THE NEW YEAR
Thanks so much for your feedback on our Marketing Summit. I was sent over here to Toronto two years ago from our London, UK HQ and it's highly gratifying to hear positive response - it makes the winters more bearable! I'm enthusiastic when it comes to building value onto what we do and listening to feedback from the clients who actually experience what we put together. If they're not happy then it ain't working. I must say your job sounds exceptionally cool and I hope you're enjoying it to the full. I had the good fortune to be taken to the British F1 GP a couple of years back when I worked at Petroleum Economist mag, by Petrobras who were making the Williams fuel and it ranks right up there in fond memories thus far.
Thanks again for taking the time to respond and have a great Christmas with your family.
Cheers! Tom
Thank you for inviting me to join.
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