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Fuck the Recession

Seriously. Clever piece for Morgans Hotel Group... overlayed at Overlay.TV

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Why Online Video Monetization Fails

Actual screenshot of attempted ad targeting and pairing.  FAIL!!!

No fault to Christopher at all...his drawing and singing skills continue to improve ;-)

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Synesthesia - Dissociative Fugue

Here is some synesthesia for you - an attempt to visualize some of the abstract noise that goes on inside our heads when listening to music.

This video was made interactive and clickable using Overlay.TV

A downloadable, better-looking version of the video can be found at http://www.stretta.com

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Creative juice and video mashups...

Latest Activity

Ashley Thompson and Ben Watson are now friends22 hours ago
Ashley Thompson Ben Watson

Profile Information

Nearest City
Ottawa
State/Province
Ontario
Personal Site/Blog
http://www.bitpakkit.com
Interests
creative, film, issues, technology
About Me
Watson joined Overlay.TV as VP, Marketing from Yahoo! where he served as Sr. Director of Product Strategy for Yahoo!'s advertising products, focused on ad platforms strategy. Prior to that he spent many years at both Adobe and Microsoft in senior product management and marketing roles, starting the conversations that lead to adoption strategies for .NET, Flex, Web Services, AJAX and many other internet and browser standards and technologies. He has worked on campaign, creative and content strategies with major brands and media properties such as GM, Toyota, Sprint, Purina, American Express, Spin, Vibe, WeddingBells, Proctor & Gamble and Canadian brands such as Toronto Life, Fashion Magazine, Canadian Geographic, Bell, MSN Sympatico and many others.

His background in media, advertising and design have taken him around the world, working in the US, Canada, Russia, UK, China, Japan and other countries, always evangelizing community and a connected life as the most transparent and effective way to enter into the marketing conversation. You can start a convo with Ben right now, by connecting to bitpakkit @ friendfeed, twitter, yahoo, hotmail, gmail, blogger, etc.
Current Company
Overlay.TV
Position
Vice President, Marketing
Industry
media
Company Website
http://www.overlay.tv
Work History
Yahoo - Senior Director, Product Strategy
Adobe - Senior Director, Technical Evangelism (Product Management)
Microsoft - Director, Product Marketing
Key Media - Chief Technology Officer
Vickers and Benson - Account Director
College Degree
Bachelor of Fine Arts
What Services Can You Offer Adgabber Members?
Consulting or support for social media, video platforms, advertising platforms or creative workflows
What Services Are You Looking For From AdGabber Members?
Design, illustration, copywriting, flash

Ben Watson's Blog

Ben Watson

If product placement is blatant, why is it not clickable?

I will let the video below do the talking. Feel free to turn the Overlay off using the second button on the top left, but I propose that if product placement is going to be integrated into the storyline of a video then the advertiser should be able to assert that the video/product be clickable. I love Black Eyed Peas, and I love this video - so I added a few links to the various CDs that I could find with Overlay.TV affiliate partners. Feel free to edit this video, share it, or add the products… Continue

Posted on September 23, 2008 at 6:04pm — 1 Comment

Comment Wall (10 comments)

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At 4:36am on November 19, 2008, Anca Deac said…
Hey, thanks for the add.
At 2:44pm on October 31, 2008, Kelly Zimmermann said…
Hey thanks Ben!
At 2:20pm on October 31, 2008, Steve Hall said…
An AdGabber meetup at ad:tech would be great. I'm just not sure when. All my nights are full. Hmm. I'll need to think about that.
At 11:33pm on September 24, 2008, Howard Brodwin said…
Ben, nice to (virtually) meet you.
I'm a big fan of Overlay.tv - been keeping tabs on you since earlier this year. I think you're on to something big.
~HKB
At 6:35pm on September 24, 2008, Christie Cordes said…
Hi Ben (thank you for the add) I look forward to networking with you~ Christie Cordes
At 6:06pm on September 24, 2008, E Milley said…
I think you the guy i want to talk to more regarding Brightcove.tv video rankings.
At 1:57pm on May 14, 2008, Mónica said…
Hey Ben,
I would love for you to look at my work. Check out my website: monicaortizads.com ... soon... I will be doing a total face lift on my website... I want to make it scream my name lol. Let me know what you think of my work;)

Best,
Monica
At 12:55pm on May 14, 2008, Jim Coffman said…
Thanks for the kudos. I'm diggin' Overlay.tv as well.
At 2:38pm on December 17, 2007, Buddy 'Friendly' Wachenheimer said…
Image and video hosting by TinyPic SEASONS GREETINGS PAL
At 10:54am on December 5, 2007, Buddy 'Friendly' Wachenheimer said…
Be a natural, like me.
 
 

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