Direct marketing, online marketing, strategic planning, campaign analytics, media buying, joint ventures, corporate blogging, emerging media
Current Company
AccuQuote
Position
VP, Marketing and Business Development
Position Responsibilities
Sean Cheyney is the vice president of marketing and business development for AccuQuote. He is responsible for spearheading the overall growth and direction of the company's marketing initiatives, channel development, strategic partnerships, and customer acquisition through both online and offline advertising. Cheyney's primary responsibilities include executing the company's marketing strategy to the external public, overseeing Web site design and content development, and evaluating and optimizing all aspects of customer interaction. He is also directly responsible for initiating and maintaining all advertising and partnership relationships to help benefit and promote the company's image and business model.
Industry
Insurance
Company Description
AccuQuote is a leader in providing life insurance coverage to people across America. The company is headquartered outside Chicago in Wheeling, Illinois and has a satellite branch office in Golden, Colorado.
In 1986 we began operating with a single goal: to make the process of buying life insurance as easy as possible for our customers. Our experienced professionals consistently deliver the best rates by comparing over 1,600 policies from more than 140 top-rated carriers.
From quote to coverage, you can rely on AccuQuote to meet your family's unique needs and budget.
Prior to joining AccuQuote, Cheyney served as director of online marketing for BambooBiz, Inc., where he was responsible for helping to build and expand lead generation efforts for existing clients. He also created and managed all co-registration campaigns designed to monetize existing Web site traffic. During his tenure there, Cheyney was responsible for successfully increasing sales in the company's list division by more than 20 percent.
College Degree
B.A. Criminology, Law and Society
Graduation Year
1995
Academic Institution
University of California, Irvine
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