Interesting how the meaning of "friend" is changing. In the new world of online social media, friends aren't what they used to be.
Once upon a time, a friend was someone you could depend upon, who you trusted, who believed your stories and excuses, who shared your values, and enjoyed your company. It was a "one for all and all for one" world.
Lately, with MySpace, Facebook, LinkedIn and a handful of other large online social networks, the meaning and value of friendship is erod…
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Posted on September 27, 2007 at 6:17pm — Comment
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Like you, I've been playing around on some of the online social networks, mostly to see what all the talk is about and to keep up with my kids. I think the narrow focus of AdGabber is a big plus, LinkedIn is good for business networking, and I'm not sure yet what to make of Facebook. It's getting cluttered with one app after another and seems to be losing the simplicity that was once its strength.
By the way, I see you in or near Toronto. I once lived near the corner of Yonge and St. Clair on Jakes Avenue. Do you know the neighborhood?
I saw your comments on someone else's page about social networking sites. Your thoughts are very insightful. I think you might be a bit of a guru. I'm studying advertising in school and we're having a lot of 'is advertising dead?' discussions. Reading your comments on the topic has been helpful (not to mention encouraging). Thanks for accepting the request! So far I'm just trying to get a handle on AdGrabber. Facebook has been a useful tool to keep me in touch with old friends, though I haven't made many new friends on there. I met my girlfriend through Facebook, but that's another story!
With the internet taking an ever-larger chunk of corporate ad dollars, people are asking "Is print dead?"
I don't think so. Not yet anyway . . . and not anytime soon.
It's true that magazines are losing advertising dollars that are migrating to the internet -- and for lots of good reasons. And, many magazines will have to learn to live with less advertising and slimmer margins.
Sure many titles are struggling and some are simply ceasing publication -- but there are still a multitude of readers who buy or subscribe to magazines . . . and keep renewing year after year. Even my kids ranging from 15 to 35 still have their favorite magazines and will buy new ones that look interesting. And, there always seems to be a crop of new magazines -- launched by independents and major publishers alike --coming to the marketplace.
For readers, there's something comfortable about holding a magazine, flipping the pages, maybe ripping out an article or an ad to share with a friend or file away. Whatever that something is, it's a different experience than reading even the same content online.
I suspect someday, technology will learn how to emulate the physical and emotional experience of reading print magazines -- something that allows us to receive our favorite magazines online but read and feel more like an old-fashioned paper magazine, something that we can carry easily to the bedroom, or bathroom, or beach, something that doesn't heat up or need to be plugged in or frequently recharged and doesn't weigh more that a few ounces. But until then, magazines and print advertising still have a lot of life left in them. And, whatever that new thing is that replaces the paper magazines of today, well it will just be a different sort of magazine, perhaps with different advertising . . . or, just perhaps, with advertising not too different than we're accustomed to in today's print world.
That's my two cents.
Thanks for telling me about this. Much more focused than FB. Methinks I'll need days to peruse through what seems to be highly relevant and fascinating info/profiles etc!
Having a somewhat hectic time at the Planet Blue! Having to restrategise quite a bit due to unexpected growth and projects. Part and parcel are new premises for 2008. Based at home at present, so two options (1) stay where I am and rent space (2) buy a bigger home with more space for a larger office. Option 2 definitely the more attractive and lucrative. Of course, when to find the time to look!
Have a terrific weekend.
J
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