Stuart Falk's Page

Nearest City

Los Angeles

State/Province

California

Interests

Integrated Media Advertising

About Me

Accomplished Sales & Marketing Management professional with an exceptional record of providing strategic vision and direction to help companies capture, expand and reclaim market share in diverse publishing, Internet, leisure and international commerce sectors. Distinguished record of success exceeding expectations for revenue and public awareness in both corporate, start-up and turnaround environments by devising and executing powerful sales, advertising, market analysis and cost-reduction initiatives. Excellent verbal and written communicator with the proven ability to mentor and motivate teams, build customer confidence and ignite positive change in a global arena.

Highlights of my career include:

- Rising from Sales Rep to National Advertising Manager of the New York Times, where I repositioned and grew The New York Times Magazine to have more advertising pages than any other consumer publication.

- Director of Marketing of the Paris-based International Chamber of Commerce (www.iccwbo.org) where I turned around their for-profit publishing affiliate.

- Advertising Sales and Marketing Director of law.com (www.law.com), where I successfully converted both b-to-b and b-to-c print advertisers to buy major online campaigns and sponsorships

- Director of Marketing of the Monaco-based Vlasov Group/V. Ships (www.vships.com), a leading cargo and cruise ship management company.

Areas of Expertise

Online and print advertising sales and marketing, travel marketing, international.

Current Company

Most recent: TripAdvisor Media Network, CruiseCritic.com

Position

Sales Manager

Position Responsibilities

Sell online advertising (cpm), sponsorships and marketing partnerships to companies and their advertising agencies targeting an active, upscale demographic. Endemic advertisers include cruise lines, major hotel chains & resorts & cvb's. Related categories include insurance, cellular phone companies, luggage, apparel and luxury goods, including automotive.

Industry

Online Media

Company Description

Move, Inc. operates several Web sites with content targeting consumers before, during and after a move. Its largest site, realtor.com, contains the Web's largest listings of resale homes.

Company Website

http://www.linkedin.com/in/stuartfalk

Work History

STUART FALK
6222 Fountain Avenue, Apt. 318
Los Angeles, CA 90028
Tel. (323) 962-7006
Email: stufalk@ca.rr.com

PROFESSIONAL EXPERIENCE

EXPEDIA (CruiseCritic.com & IndepdentTraveler.com) - Los Angeles
Sales Manager 2007 - 2008
Sell online advertising, sponsorships and marketing partnerships to national and regional advertisers.

MOVE, INC. (REALTOR.COM) – Westlake Village, CA 2005 - 2006
National Sales Manager
Sold online (www.move.com, www.realtor.com) and print (Welcome Wagon) integrated media advertising programs to major national marketers. Calling directly on C level executives, developed programs targeting the new mover, before, during and after a move. Homestore’s Web sites attract 10 million unique visitors per month and Welcome Wagon print media annually reach over 5 million new homeowners. For example, sold a $75,000 online advertising campaign to Geico, a new account, calling directly on Geico’s Online Marketing Director.

Director.
NONPROFIT MAJOR GIFT FUNDRAISING – Miami, FL 2002 - 2005
Successfully raised over $50,000 as a pro bono fundraiser in support of the Schiff Liver Institute and Tzakis Chair of the University Of Miami Miller School Of Medicine. Recognized as a “Golden Angel” by the Jackson Memorial Hospital Foundation for generating significant financial support.

LAW.COM – San Francisco, California 1998 - 2002
Director of Marketing & Advertising Sales
Played key role in success of this legal website by establishing powerful branding strategies, product advertising programs, media relationships and trade show presence. Managed seven personnel including Product Managers, monitored budgets and collaborated closely with executive leadership.
 Built site into a premier online legal brand within two years, tripling traffic and expanding subscriber base to over one million unique users and more than 100 million page views per month.
 Secured advertising sales with non-legal clients including Hewlett-Packard, IBM, British Airways, Infiniti Automobiles and several financial brokerage firms by conducting a demographic user survey to prove value and earning the confidence of senior level decision makers.
 Generated $1 million within first year by targeting key decision makers and gaining visibility through participation in the Online Advertising Bureau.
 Successfully launched continuing legal education programs, which earned recognition by an industry trade group.

NATIONS BUSINESS – San Francisco, California 1998 – 1998
Advertising Manager
Sold advertising space to agencies and clients for this magazine distributed by the US Chamber of Commerce to its 850,000 members.
 Targeted and developed new accounts with companies such as Microsoft and Hewlett-Packard to exceed budget goals by 20%.
 Provided personnel with professional guidance and advice and offered valuable feedback to owners regarding the publication’s future.

BARBARA BELLA & ASSOCIATES – Los Angeles, California 1997 – 1998
Southwest Sales Manager
Sold in a territory spanning five states for this magazine advertising sales company.
 Surpassed sales goals for Individual Investor magazine and satisfied all sales goals for Ticker, a start-up trade publication

CRESMER, WOODWARD, OMARA & ORMSBEE – San Francisco, California 1995 – 1997
San Francisco Manager
Directed advertising sales for over 40 leading US and Canadian newspapers, oversaw daily office activities, hired and managed three personnel, established short- and long-term goals and developed budgets.
 Earned a sizable bonus due to recognition by client newspapers for exceptional performance and ability to drive revenue by contacting key decision-makers and collaborating with client staff.
 Proactively assembled a coalition of Advertising Directors from six California newspapers to convince a leading bank to return to newspaper as its main advertising medium after its decision to switch to radio.


PREVIOUS EXPERIENCE INCLUDES:

VLASLOV GROUP/V.SHIPS – Principality of Monaco
Director of Marketing
Identified investment opportunities within the leisure sector and directed all integrated marketing and corporate communications programs.
 Handled press relations, established corporate identity, developed sales materials and built relationships with international organizations and forums; efforts increased sales and capital available for project funding (www.vships.com).

INTERNATIONAL CHAMBER OF COMMERCE (ICC) – Paris, France
President of ICC Publishing SA and Director of Marketing of the ICC
Devised and implemented marketing and reorganization strategies to achieve the dramatic turnaround of the publishing affiliate of this international business organization with affiliated national committees in 58 countries.
 Rescued extremely chaotic organization on the brink of bankruptcy by optimizing staff, instituting cost controls, serving as President, delivering profit within two years.
 Increased membership and recognition of the ICC (www.iccwbo.org) by initiating marketing campaigns at both the international and national level.

THE NEW YORK TIMES – New York
National Advertising Manager
Progressed through positions of increasing responsibility such as Financial and Corporate Advertising Manager to oversee more than 50 category managers and sales professionals with P&L responsibility for over $75 million in annual revenue.

EDUCATION
UNIVERSITY OF VIRGINIA, SCHOOL OF LAW Charlottesville, Virginia
Juris Doctor

TUFTS UNIVERSITY Medford, Massachusetts
Bachelor of Arts; Cum Laude

UNIVERSITY OF SOUTHERN CALIFORNIA Los Angeles.California
Air Pollution Control Management

College Degree

JD, BA

Academic Institution

University of Virginia School of Law and Tufts University