Uwe Hook's Page

Nearest City

Los Angeles

State/Province

CA

Personal Site/Blog

http://uwehook.blogspot.com

Interests

Anything. Except Professional Darts

About Me

Over 15 years of creative advertising, marketing, strategic planning and client experience, coupled with 10 years of online media experience, have made me the perfect match to lead the advertising and media practice at Genex. I'm instrumental in connecting with the specific needs, challenges and successes of clients and their consumers in order to create integrated digital campaigns. In addition, I focus on the new User Consumption Model and all forms of Emerging Media.

Areas of Expertise

Emerging Media
Media Planning/Buying
Media Strategy
Web Development
Business Planning

Current Company

Genex (www.genex.com)

Position

Director, Interactive Marketing Strategy

Position Responsibilities

Lead media consultant for client engagement with various clients: Acura division of American Honda Motor Corporation, WellPoint and Benjamin Moore. Projects include Online and Emerging Media, overall design of product sites and multiple product launches. Build and maintain business relationships at all levels within the client’s organization. Conduct extensive evaluation of client needs and develop strategies that are based on industry trends, competitive analysis, user needs, and corporate goals. Supervise cross-discipline teams including media, project management, strategy, creative, information architecture, and engineering.

Industry

Digital Media

Company Description

Full-Service Digital Agency

Company Website

http://www.genex.com

Work History

Genex
Peoplelink
FTM Media
Razorfish
Springer & Jacoby

College Degree

MBA

Graduation Year

1994

Academic Institution

London Business School