Michelle's Page

Nearest City

Dallas

State/Province

Tx

Personal Site/Blog

http://www.linkedin.com/in/mcthornburg

Interests

Networking, Social Media, Web Analytics, Photography, Art, Landscaping

Areas of Expertise

Direct marketing
Email marketing
Digital Asset Management
Brand Management

Current Company

Interstate Batteries

Position

Marketing Analyst

Work History

I am an analyst with experience in direct marketing, email marketing and digital asset management. I am knowledgeable about marketing to retail and commercial customers. I have successfully implemented new marketing channels. I have been successful in new vendor acquisition, resulting in lower marketing costs, and higher Return on Investment. Demonstrated ability to manage multi-channel promotions, related budgets, and market timing. I am committed to enhancing and improving direct-marketing channels and strategies.

RESULTS ORIENTED: Reduced marketing production cycle from 90 to 30 days. This was achieved by consolidating concurrent processes and enhanced approval from key stakeholders.

CREATIVE: Implemented creative concept to reflect a comprehensive range of applications to promote battery power. These graphics are now the company standard in all direct marketing promotions and support the tag line of Every Battery for Every Need.

INNOVATIVE: Led the functional design, user interface, implementation and execution of a web based, digital marketing solution. Due diligence review of vendor proposal achieved saving of $10K, and higher functionality. Developed direct marketing templates and collateral which protects the brand and allows franchise owners to control costs, and to promote their store with expertise.

EXCEPTIONAL PROJECT MANAGEMENT SKILLS: Proven record of single-handedly managing the marketing department for months at a time and kept all projects (direct mail, email and related collateral) on track and on budget.

PROFESSIONAL EXPERIENCE

Marketing Analyst - Interstate All Battery Center, Dallas, TX
April 2004 to Present
Subsidiary of Interstate Batteries: Interstate All Battery Center is a retail franchise operation with 85 stores in the US, Canada and Puerto Rico.
 Implemented email and web marketing channels to reach customers more frequently and increase ROI.
 Manage promotional budgets and ensured timeline to market is met.
 Optimized web site by recommending updates to meta-tags on landing pages.
 Analyze online tracking data to determine trends and provide actionable business insights.
 Translate click traffic and search terms into business to business opportunity.
 Weekly reporting of sales and transactions, multi-channel redemptions, web traffic and competitive trends.
 Develop, execute and measure results for B2C and B2B marketing plans for all retail stores.
 Manage brand standards through pre-designed templates and collateral on digital storefront.
 Customer acquisition: increased visits at retail and ecommerce level through contests and retail promotions and in-store incentives.
 Event Planning: Assisted in the planning and execution of 14 retail Grand Re-Openings. Assisted in the planning and execution of three National Franchise Meetings.

Business Coordinator - Occidental Chemical Corporation, Dallas, TX
Sept. 2001 to April 2004
OxyChem is the top US maker of chlorine and caustic soda and manufactures basic chemicals, vinyls, and performance chemicals.
 Published and distributed quarterly newsletter.
 System Administrator for CRM database. Collaborated with Sales and IT Departments to improve user interface.
 Updated tables in SAP.
 Prepared and maintained Due Diligence for sale of corporate businesses.

HR Assistant - Oxy Services, Inc. Dallas, TX
March 1999 to Sept. 2001
Subsidiary of Occidental Chemical Corporation. Oxy Services, Inc is a shared services division and provides expertise across multiple organizations such as Human Resources and IT.
 Prepared annual Executive Bonus, Salary and Stock Option books.
 Maintained Recognition Award database.
 Budget planning for the department.
 Maintained Executive Organizational Charts.

Administrative Assistant - Entex Information Services, Addison, TX
Sept. 1997 to Dec. 1998
Purchased by Siemens - 1999. ENTEX provides services to corporations with large PC networks and is the premier supplier of PC support services to Fortune 1000 companies, including Microsoft, Intel, and Motorola.
 Successfully reduced pager bills by $25K annually.
 Implemented reduction of telephone lines, resulting in additional annual savings of $5K. Initiated upgrade of phone system and voice mail.
 On-site satellite broadcast coordinator.

Customer Service - Total TV Network (Bluefishtv.com), Plano, TX
Aug. 1996 to Sept. 1997
Bluefish creates video resources that can be used as sermon illustrations or during small group Bible study.
 Initiated in-house processing of monthly direct mailings, saving $2,000 annually.
 Developed reports to track daily phone sales and commissions.
 Reported daily deposit and commissions to senior level executives.

EDUCATION:
University of Phoenix (Dallas, TX campus)
BS: Business / E-Business
GPA: 3.75

TECHNICAL SKILLS:
 Advanced skills with Microsoft Word, Excel, PowerPoint, Outlook and the Internet.
 Experience with MS Access, SAP and PeopleSoft

College Degree

Bachelor of Science: Business/Ebusiness

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Problem Solving

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Networking