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Steve McNamara
- San Clemente, CA
- United States
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Steve McNamara’s Groups
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ThoseinMedia
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Account Planning and the…
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Freelancers & Services F…
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The Asian Creative
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Creative Directors Club
412 members
Steve McNamara’s Discussions
Share your social media links
1 Reply
Started this discussion. Last reply by Diana Oyaga Nov 29.
Name 3 popular brand characters outside the U.S.
7 Replies
Started this discussion. Last reply by Eve Acooboo Sep 15.
You’re invited – AdCracker on MarketingProfs.com
Started May. 27, 2009
Steve McNamara / AdCracker.com
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Profile Information
- Personal Site/Blog
- http://www.adcracker.com/
- Interests
- Creative training, education, teaching, management, and parenting. Oh, and International, cross-cultural advertising.
- About Me
- Hi there, I’m Steve McNamara, Creative Director at AdCracker.com.
http://www.adcracker.com/index.htm
I’ve been a Creative Director / Copywriter at several multinational ad agencies: JWT, BBDO, Rapp-Collins International. And once on the client side at Capital One.
The advertising business has taken me around the world, from Los Angeles to Hong Kong, New York, Jakarta then San Diego.
Over the years I’ve worked with 27 outrageously talented Earthlings on campaigns for
Ford,
Citibank,
Microsoft,
Rolex,
NBC,
Shell,
IBM,
Motorola,
HongKong Telecom,
Allianz,
Capital One and many other companies with cool offices and beautiful receptionists.*
In one sentence: I’ve created, pitched and sold hundreds of millions of dollars worth of advertising ideas.
That’s hundreds of millions of dollars of ideas expressed in TV commercials, print, and digital media. Ideas that build brands. Ideas that drive sales.
These days I share what I’ve learned, and what I continue to learn, at AdCracker.com.
AdCracker.com has gigs of goodies to help you create advertising ideas. For example:
– The Creative Brief section includes sample creative briefs, templates, plus an instructional slide show and video.
http://www.adcracker.com/brief/creative-brief.htm
– AdCracker’s top 100 Advertising Ideas features a current collection of the best brand and direct response ads in digital, traditional and unconventional media.
http://www.adcracker.com/advertising/Advertising_Ideas.htm
– There’s a superb collection of Advertising Techniques to help you attract attention, engage minds, trigger emotion, and influence behavior with your ads.
http://www.adcracker.com/techniques/Advertising_Techniques.htm
> AdCracker publishes the Creative Director and Creative Manager multimedia CD sets.
Both will assist you through the creative process, from writing creative briefs to crafting strategic branding, positioning and direct response communications.
> Check them out if you face the same daily challenges I’ve faced – creating fresh campaign concepts, under deadline, that meet the standards of an international advertising agency.
* Or sometimes beautiful offices and cool receptionists, if you know what I mean.
- Areas of Expertise
- > Creative briefs
> Advertising techniques
> Copywriting,
> Concept development,
> Branding, positioning & direct response advertising.
- Current Company
- McNamara / AdCracker
- Position
- Publisher / Creative Director
- Industry
- Creative
- Company Website
- http://www.adcracker.com/
- Work History
- I’ve been everywhere, man.
- What Services Can You Offer Adgabber Members?
- We offer two AdCracker products on multimedia CD-ROM or via online access: Creative Director CD set and the Creative Manager Seminars on CD set.
You can check it out at AdCracker.com. And on this page you’ll find a few comments from AdCracker users who are also AdGabber members.
We also offer in-house training workshops.
- What Services Are You Looking For From AdGabber Members?
- We are interested in talking to fellow AdGabbers who can help us improve AdCracker’s technological platform on the Web and the CD-ROM.
We also have a partner / affiliate program that might be appealing to AdGabbers who would like to cash in on their gift for gab.
Let’s Connect! Share Your Social Media Links
Steve McNamara on Facebook
http://www.facebook.com/steve.mcnamara
AdCracker Creative Products on Facebook
http://www.facebook.com/pages/AdCracker/122227687832395
Steve on Linkedin
http://www.linkedin.com/in/adcracker
Steve on Twitter
http://twitter.com/AdCrackerCom/
AdVirgin YouTube Chanel
http://www.youtube.com/user/advirgin
Steve McNamara’s Photos
Steve McNamara’s Blog
Let’s Connect! Share Your Social Media Links
Posted on November 9, 2010 at 1:44pm — 6 Comments
How to create memorable brand characters.
Posted on August 10, 2010 at 2:26pm —
100 Creative Advertising Ideas
Posted on June 2, 2010 at 1:00pm —
AdCracker.com launches site enhancments with fresh content and Flash gizmos
Posted on May 25, 2010 at 12:00pm —
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Ads of the World
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Non-Traditional & Altern…
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Social Marketing Group
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© 2010 Created by Steve Hall.
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