I’ve been a Creative Director / Copywriter at several multinational ad agencies: JWT, BBDO, Rapp-Collins International. And once on the client side at Capital One.
The advertising business has taken me around the world, from Los Angeles to Hong Kong, New York, Jakarta then San Diego.
Over the years I’ve worked with 27 outrageously talented Earthlings on campaigns for
Capital One and many other companies with cool offices and beautiful receptionists.*
In one sentence: I’ve created, pitched and sold hundreds of millions of dollars worth of advertising ideas.
That’s hundreds of millions of dollars of ideas expressed in TV commercials, print, and digital media. Ideas that build brands. Ideas that drive sales.
These days I share what I’ve learned, and what I continue to learn, at AdCracker.com.
AdCracker.com has gigs of goodies to help you create advertising ideas. For example:
> AdCracker publishes the Creative Director and Creative Manager multimedia CD sets.
Both will assist you through the creative process, from writing creative briefs to crafting strategic branding, positioning and direct response communications.
> Check them out if you face the same daily challenges I’ve faced – creating fresh campaign concepts, under deadline, that meet the standards of an international advertising agency.
* Or sometimes beautiful offices and cool receptionists, if you know what I mean.
Hi Steve, Thank you for the invite to join. I just did. I don’t know your cousin Fred, looks like I should though! In his town, I freelance for the investment management companies and haven’t been active with the OC Ad Club in decades, well, since I got married and my wife bought me a short lease. Thank you again, John