Steve McNamara
  • San Clemente, CA
  • United States
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Started this discussion. Last reply by Diana Oyaga Nov 29.

Name 3 popular brand characters outside the U.S.
7 Replies

Started this discussion. Last reply by Eve Acooboo Sep 15.


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Personal Site/Blog
Creative training, education, teaching, management, and parenting. Oh, and International, cross-cultural advertising.
About Me
Hi there, I’m Steve McNamara, Creative Director at

I’ve been a Creative Director / Copywriter at several multinational ad agencies: JWT, BBDO, Rapp-Collins International. And once on the client side at Capital One.

The advertising business has taken me around the world, from Los Angeles to Hong Kong, New York, Jakarta then San Diego.

Over the years I’ve worked with 27 outrageously talented Earthlings on campaigns for
HongKong Telecom,
Capital One and many other companies with cool offices and beautiful receptionists.*

In one sentence: I’ve created, pitched and sold hundreds of millions of dollars worth of advertising ideas.

That’s hundreds of millions of dollars of ideas expressed in TV commercials, print, and digital media. Ideas that build brands. Ideas that drive sales.

These days I share what I’ve learned, and what I continue to learn, at has gigs of goodies to help you create advertising ideas. For example:

– The Creative Brief section includes sample creative briefs, templates, plus an instructional slide show and video.

– AdCracker’s top 100 Advertising Ideas features a current collection of the best brand and direct response ads in digital, traditional and unconventional media.

– There’s a superb collection of Advertising Techniques to help you attract attention, engage minds, trigger emotion, and influence behavior with your ads.

> AdCracker publishes the Creative Director and Creative Manager multimedia CD sets.
Both will assist you through the creative process, from writing creative briefs to crafting strategic branding, positioning and direct response communications.

> Check them out if you face the same daily challenges I’ve faced – creating fresh campaign concepts, under deadline, that meet the standards of an international advertising agency.

* Or sometimes beautiful offices and cool receptionists, if you know what I mean.
Areas of Expertise
> Creative briefs
> Advertising techniques
> Copywriting,
> Concept development,
> Branding, positioning & direct response advertising.
Current Company
McNamara / AdCracker
Publisher / Creative Director
Company Website
Work History
I’ve been everywhere, man.
What Services Can You Offer Adgabber Members?
We offer two AdCracker products on multimedia CD-ROM or via online access: Creative Director CD set and the Creative Manager Seminars on CD set.

You can check it out at And on this page you’ll find a few comments from AdCracker users who are also AdGabber members.

We also offer in-house training workshops.
What Services Are You Looking For From AdGabber Members?
We are interested in talking to fellow AdGabbers who can help us improve AdCracker’s technological platform on the Web and the CD-ROM.

We also have a partner / affiliate program that might be appealing to AdGabbers who would like to cash in on their gift for gab.

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Steve McNamara

Let’s Connect! Share Your Social Media Links

Posted on November 9, 2010 at 1:44pm — 6 Comments

Steve McNamara

How to create memorable brand characters.

Posted on August 10, 2010 at 2:26pm —

Steve McNamara

100 Creative Advertising Ideas

Posted on June 2, 2010 at 1:00pm —

Comment Wall (78 comments)

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At 11:30am on August 25, 2010, Derek Redican said…
Thanks Steve. I’ll give it a bash.
At 6:52pm on August 24, 2010, charles bayer said…
Count me in & thanks for the opportunity to join ‘the club’ – cheers Charles.
At 11:48am on August 7, 2010, Brent Willen said…
thanks for connecting Steve! We have a group we have reset here on AdGabber too.
At 3:10pm on May 26, 2010, Jason Siciliano said…
Awesome. Thanks, Steve!
At 2:40pm on May 26, 2010, ray otterson said…
thanks for invite steve. I look forwarding to the learning, sharing, crying, bitching and discovery. rayO
At 12:29pm on May 26, 2010, Mark Inglis said…
Thanks for the invite! I hope to learn and participate soon.
At 12:59pm on September 29, 2009, John Ackerman said…
Hi Steve, Thank you for the invite to join. I just did. I don’t know your cousin Fred, looks like I should though! In his town, I freelance for the investment management companies and haven’t been active with the OC Ad Club in decades, well, since I got married and my wife bought me a short lease. Thank you again, John
At 10:37am on September 25, 2009, Steve Olenski said…
Thanks for the invite Steve!!!
At 3:44am on September 23, 2009, Anthony ORourke said…
Cheers Steve thanks a mil for the invite!
At 11:48pm on July 29, 2009, paridhi rathore said…
thank you Steve for inviting me….its so exciting to meet creative people from around the world….


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