anush veer swamy
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  • Chennai
  • India
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anush veer swamy and David Stanley are now friends
on Monday
October 25
Martin Calle serves fresh ideas at his Concept Cafe! I search my database, the world’s largest and oldest of new product and product positioning concepts for knowledge so that you won’t have to spend all of your time reinventing the wheel.
June 18
Anyone interested in redefining the notion of what advertising “is” and and how it can be done is more than welcome to join. Actually when we say you’re ‘more than welcome’ to join, we really mean it’s your duty to the world.
June 18
Some pretty good stuff…but Lighten up on the Photoshopping…its making the girls look like Mannequins “Cherry 2000″…
June 17
Girl = GREAT SET = BAD The “Alien” salad thingy is soooooooooooooooooo distracting…
June 17
anush veer swamy added 41 photos
June 16

Profile Information

Personal Site/Blog
Creative Works & Photoshoots & Making TVS’s
About Me
There are 3 categories of ppl in this world:
1)those who dont know wats happenin.
2)those who watch wats happenin.
3)those who make things happening.
—> N i belong to the third!!! i guess tht says it all;)
Areas of Expertise
As Art Director
Current Company
Archer Advertising
Art and Creative Director
Position Responsibilities
Advertising art directors, sometimes known as ‘creatives’ are responsible for producing innovative concepts and ideas for advertising campaigns in all kinds of media, including:

direct mail.
They are also involved in internet advertising including viral marketing and micro sites such as You Tube or Face Book.

Art directors work in partnership with a copywriter as a ‘creative team’ and focus on the visual look and feel of a campaign. As part of this team an art director will work on a brief set by the client and will be involved at every stage of the production process. Typical work activities
The role of an advertising art director will vary according to the agency they are employed by and the client brief. Typical work activities may include: meeting with the account management team to discuss the client’s requirements;
gaining an understanding of the target audience and business that the advert is aimed at;
working closely with the copywriter to gen Ideas
Company Description
soooooooo much is there to tell
Company Website
Work History
9 years of Exp
When you have a bright idea there is always someone who takes the wind out of your sails by asking “What about …?” Why not preempt them by doing a little homework first? Below are 50 questions, variations on the usual who, what, why, when, where. Think your idea through using these as prompts and see if you can improve your idea.


1. Who is affected by the problem?
2. Who else has it?
3. Who says it is a problem?
4. Who would like a solution?
5. Who would not like a solution?
6. Who could prevent a solution?
7. Who needs it solved more than you?


8. When does it occur?
9. When doesn’t it occur?
10. When did it appear?
11. When will it disappear?
12. When do other people see your problem as a problem?
13. When don’t other people see your problem as a problem?
14. When is the solution needed?
15. When might it occur again?
16. When will it get worse?
17. When will it get better?


18. Why is this situation a problem?
19. Why do you want to solve it?
20. Why don’t you want to solve it?
21. Why doesn’t it go away?
22. Why would someone else want to solve it?
23. Why wouldn’t someone else want to solve it?
24. Why is it easy to solve?
25. Why is it hard to solve?


26. What might change about it?
27. What are its main weaknesses?
28. What do you like about it?
29. What do you dislike about it?
30. What can be changed about it?
31. What can’t be changed?
32. What do you know about it?
33. What don’t you know about it?
34. What will it be like if it is solved?
35. What will it be like if it isn’t solved?
36. What have you done in the past with similar problems?
37. What principles underlie it?
38. What values underlie it?
39. What problem elements are related to one another?
40. What assumptions are you making about it?
41. What seems to be most important about it?
42. What seems to be least important about it?
43. What are the sub-problems?
44. What are your major objectives in solving it?
45. What else do you need to know?


46. Where is it most noticeable?
47. Where is it least noticeable?
48. Where else does it exist?
49. Where is the best place to begin looking for solutions?
50. Where does it fit in the larger scheme of things?

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