Ben Watson
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  • Ottawa, Ontario
  • Canada
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What’s up with online video advertising?
15 Replies

Started this discussion. Last reply by Christopher Baccus Oct. 31, 2008.


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Creative juice, UX and mashups…

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For anyone who thinks it’s more than research, thinks twice before using the word “insight” and is passionate about planning in general !
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2010 – for me it will be the year of great experiences and well lit paths.
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Over the past few years, we have witnessed the emergence of a new trend that is ultimately driven out of the need for more consolidated access to data records, integration between disparate systems and the goal to provide users of systems with singl…
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Clever. (the ad and the post 🙂
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Personal Site/Blog
creative, film, technology, green IT, online advertising,
About Me
Mr. Watson is the Enterprise User Experience marketing lead at Adobe, where he is primarily responsible for elevating the user’s status in the craft of enterprise platforms. He has spent many years working for companies like Yahoo!, Adobe (yes, this is his second round at Adobe) and Microsoft in senior product management and marketing roles for products such as Adobe LiveCycle, Adobe Flex, Microsoft.NET, as well as driving adoption and awareness of Web Services, AJAX and other standards and technologies related to development, security, and privacy. His work has ranged from being on tour with Bill Gates presenting to media and large audiences, working with Don Tapscott on the future of the connected car and defining the strategy for the world’s major advertisers and marketers to deliver ads on the Yahoo! Network. His work defining the strategy and delivery of media and technology solutions with various levels of government, education, law enforcement and media properties includes a broad portfolio of companies such as GM, Toyota, Sprint, Purina, American Express, Spin Magazine, Proctor & Gamble and Canadian brands such as Toronto Life, Fashion Magazine, Canadian Geographic, Bell Canada, Telus, MSN Sympatico and a few startups. His background in development technologies, software applications, media, advertising and design have taken him around the world, evangelizing technology, community and a connected life. In 2008, he was named one of the Top 10 Men in Social Media in Canada.
Areas of Expertise
Online media, video, advertising
Enterprise solutions, web services, SOA
Adobe technologies
Current Company
Enterprise User Experience
Position Responsibilities
User Experience
Product marketing
Community development
Product strategy
UX, technology, media, web 2.0, collaboration
Company Website
Work History
Adobe – Principal Product Marketing Manager, Enterprise User Experience
First Peoples Plus – Vice President, Strategy and Business Development
Overlay.TV – Vice President, Marketing
Yahoo – Senior Director, Product Strategy
Adobe – Senior Director, Technical Evangelism (Product Management)
Microsoft – Director, Product Marketing
Key Media – Chief Technology Officer
Vickers and Benson – Account Director
What Services Can You Offer Adgabber Members?
Consulting or support for social media, video platforms, advertising platforms or creative workflows
What Services Are You Looking For From AdGabber Members?
Case studies, design, illustration, copywriting, flash

Ben Watson’s Blog

Fragmentation of Aggregation

Over the past few years, we have witnessed the emergence of a new trend that is ultimately driven out of the need for more consolidated access to data records, integration between disparate systems and the goal to provide users of systems with single access points that can share profile data across different service types.

As we as users move to aggregate our feeds and integrate our desktop experiences, the emergence of new services vying for attention simply means we have an inverse trend of f… Continue

Posted on September 16, 2009 at 7:08am —

If product placement is blatant, why is it not clickable?

I will let the video below do the talking. Feel free to turn the Overlay off using the second button on the top left, but I propose that if product placement is going to be integrated into the storyline of a video then the advertiser should be able to assert that the video/product be clickable.

I love Black Eyed Peas, and I love this video – so I added a few links to the various CDs that I could find with Overlay.TV affiliate partners. Feel free to edit this video, share it, or add the products… Continue

Posted on September 23, 2008 at 6:04pm — 2 Comments

Comment Wall (12 comments)

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At 12:21am on September 21, 2009, Tomato said…
Thank you for adding me as your friend. All the best to you and welcome to Singapore.:)
At 9:23am on February 23, 2009, Amber said…
Thank you for the ad.
At 8:23pm on February 21, 2009, Steve Cropper said…
Yes I do Ben. I play the sitar – very, very poorly! Ravi Shankar I ain’t. But I love it.
At 4:36am on November 19, 2008, Anca Deac said…
Hey, thanks for the add.
At 2:44pm on October 31, 2008, Kelly Zimmermann said…
Hey thanks Ben!
At 2:20pm on October 31, 2008, Steve Hall said…
An AdGabber meetup at ad:tech would be great. I’m just not sure when. All my nights are full. Hmm. I’ll need to think about that.
At 6:35pm on September 24, 2008, Christie Cordes said…
Hi Ben (thank you for the add) I look forward to networking with you~ Christie Cordes
At 6:06pm on September 24, 2008, E Milley said…
I think you the guy i want to talk to more regarding video rankings.
At 1:57pm on May 14, 2008, Mónica Ortiz Duarte said…
Hey Ben,
I would love for you to look at my work. Check out my website: … soon… I will be doing a total face lift on my website… I want to make it scream my name lol. Let me know what you think of my work;)

At 12:55pm on May 14, 2008, Jim Coffman said…
Thanks for the kudos. I’m diggin’ as well.


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