Buddy ‘Friendly’ Wachenheimer
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Started this discussion. Last reply by Buddy ‘Friendly’ Wachenheimer Oct 5.

No Need For A Corkscrew

Started Jun 13

“This is genius. It is one genius talking about another.” ~Michael Iva
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Started this discussion. Last reply by Buddy ‘Friendly’ Wachenheimer Aug 10.


How can I be of serv-us?

Latest Activity

November 21
November 18
Thank you Ceasar Chavez. I am sure we will all follow your lead. -Your pal Buddy Friendly
November 17
October 13

Profile Information

Personal Site/Blog…
Important clients with big budgets who pay on time
About Me
Street wise, black sheep, rebellious kid who grew up to become an account executive, a shrewd businessman, a great schmoozer / salesman / closer, a marketing maven, and a rainmaker in the advertising business. My tongue is on fire.

These talents and skills allow me to: get the business, keep the business, grow the business, and direct the business.

I also relate well to and get along famously with creative people who create the product, because they relate to me. I know how to ask the client the right questions and listen for the correct answers, then communicate that information into the proper direction in a creative brief that sets up their work so it works. Then I know how to sell it.

I talk my clients into doing what is correct for them to pursue. I have my clients trust. I run their business as my business, so we both make a profit. I am the go-between, that makes things go.

How can I be of serv-us?
Areas of Expertise
WHAT SERVUS MEANS TO ME—As far as I’m concerned our business is all about ‘serv-us.’ I give it and demand it.

SERV-US is serving when you don’t have to serve. Serving when you don’t need to serve. Serving because you want to serve.

At 211 degrees, water is hot. At 212 degrees, it boils. And with boiling water comes steam. And steam can power a locomotive. The one extra degree makes all the difference. And so many times in business and in life, it’s that one extra degree of SERV-US that separates the average from the great.

Bend over backwards for every client. Forward for none.

They say, “The customer is always right”. . . Is the customer always right? Wrong! Do we need to treat them as if they are? Right! Because, if each of us do not find ways to do this in our individual businesses, those customers are going to let us know just how unhappy (and right!) they really are.

Thus, my answer to any reasonable client request that makes sense, is always yes.
Current Company
Account Service
Company Website
Academic Institution
Brown University / Harvard B School
What Services Can You Offer Adgabber Members?
This is my personal invitation to you to visit and join the oldest and largest advertising social website on the internet. Since 2004. Just tell the doorman that Buddy sent you. Image and video hosting by TinyPic

Image and video hosting by TinyPic

Buddy ‘Friendly’ Wachenheimer’s Blog

Buddy 'Friendly' Wachenheimer

‘100 Ways to Kill a Concept: Why Most Ideas Get Shot Down’

by Michael Iva, world renown new product launch specialist

Everyone has ideas. “Cogito Ergo Sum.” (I think, therefore I am.) ~Rene Descartes~ But then what?

For some, it is enough to have the idea. But most people aren’t satisfied by the mere act of thinking. Instead, they want to put those ideas to work. So, next they need to persuade someone else to embrace their newfound ideas in order for those ideas to be accepted and become a reality.

Businesses persuade customers, bosse… Continue

Posted on January 12, 2008 at 9:00pm — 13 Comments

Buddy 'Friendly' Wachenheimer

What drives you?

My pal Seth Godin thinks that most successful organizations are driven by something. Figuring that out isn’t always easy, and is often misunderstood:

MARKET DRIVEN: Lots of people claim this one, but few achieve it. Creating what the market wants. I’ll put JetBlue in this category.

MARKETING DRIVEN: Much more common. This involves creating what the marketing department wants. Like American Express.

FASHION DRIVEN: This involves changing the market to have it want what you just made. Arm… Continue

Posted on June 20, 2007 at 3:30pm — 10 Comments

Buddy 'Friendly' Wachenheimer

Best Business Books to read

U.S. News and World Report has a huge special report on the Best Business Books. Their opening says: Hundreds of business books are published each year. Chances are at least one has the answers you’re looking for. But how to find it? U.S. News spoke with 14 leaders from all walks of business life ”from academics to entrepreneu… Continue

Posted on May 30, 2007 at 8:00am —

Buddy 'Friendly' Wachenheimer


Posted on April 12, 2007 at 2:00pm — 7 Comments

Comment Wall (501 comments)

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At 10:13am on November 21, 2010, Jack Goldenberg said…
Thanks, Buddy. You’re a pal.
At 3:56am on November 18, 2010, Jim Powell said…
Cry me a river buddy
At 5:09pm on November 17, 2010, tucker said…
Please tell me you didn’t spend all day coming up with that. Handing out insults is as easy as handing out handshakes. And just like a slap to the face, finishing with a “just kidding” still leaves an impression. T
At 1:42pm on August 10, 2010, tucker said…
Mother Tucker. That comes in right behind Mother Trucker. People get so tickled with their ideas on my nameplay. As for my egg head. It’s scrambled. Get it? Scrambled? Egg head. Scrambled. Egg head. Stay sharp friend. You never know when you’ll get in a knife fight.
At 3:13pm on August 9, 2010, tucker said…
If only I had an AE like you.
At 7:48am on April 11, 2010, Buddy ‘Friendly’ Wachenheimer said…
At 1:16pm on February 24, 2010, Dash Gaude said…
Thanks a ton, See u around. Cheers :))
At 9:44pm on February 11, 2010, TJ said…
LMAO…Ohhhhhhh trust me man…I still have my fingers DEEPLY where they need to with you ((((_*_)))) to keep a steady monitoring of your pulse and business health.
At 9:24am on February 4, 2010, Christiaan Engstrom said…
Thanks Buddy!
At 12:38pm on January 29, 2010, Karol Ehmen said…
Thanks for the welcome!


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