March 2007 Blog Posts (9)

NBC/News Corp is NOT a “YouTube Killer”

NBC and News Corp. have been getting a lot of buzz lately about the new video venture they announced. This yet unnamed venture, due to launch in the summer, has been referred to as a “YouTube” killer, but that designation isn’t deserved. A more apt label would be that this is seemingly an anti-Google move more than anything. While the new venture aggregates the video power of folks like MSN, Yahoo and AOL, it will not include user-generated content. So while the new NBC/News Corp venture will… Continue

Added by John Keehler on March 29, 2007 at 8:46pm — 1 Comment

The loophole in the Youtube

I love YouTube as much as the next person.
There is some great stuff on there.
These are some of my faves:
Ask a Ninja
Chad Vader
Star Trek as Kens and Barbies

Sometimes I even get to see some fun Viacom stuff that some nice person has put up there. It’s the user revolution gone mad.
Then when I… Continue

Added by Wisey on March 28, 2007 at 7:30pm — No Comments

“Hello!”, she lied.

.
Continue

Added by Ariel Waldman on March 28, 2007 at 2:08pm — No Comments

Sapient is Back!

We just entered the ADDY’s in California for the first time in at least seven years, and walked away with twelve medals in San Francisco and San Diego! I can’t imagine more powerful evidence that Sapient is back as a major creative force on the West Coast. Given the caliber of creative talent we have and the quality of work we produce every day at Sapient, this is exactly the kind of recognition we should and will go after in all of our markets.

The ADDY is the… Continue

Added by Oz Sultan on March 28, 2007 at 11:50am — No Comments

Who invented the Cheerleader?

I was watching NCAA college basketball recently. During a bump shot to commercials they focused on the cheerleaders. All of a sudden i starting thinking who was the persuasive person who was capable of convincing their friends that their energy & enthusiam would be a useful addition when competing. Not to mention that you get all of their energy for free. Who ever had that charisma should be applauded. The same enthusiam is important when cutivating brands…i feel like we’re all brand cheer… Continue

Added by MedicineMan on March 28, 2007 at 10:58am — 2 Comments

Reports of the death of television commercials are greatly exaggerated.

Walk into Barnes and Noble and head to the nonfiction/business/advertising section. Guaranteed, you will see a shelf packed with books declaring the death of the :30 TV spot, ushering in the post-television age, and telling you what to do next. Chicken Little is in full effect when it comes to the prognosis for the trusty commercial.

It’s not that I’m a neophyte. Admittedly, the media landscape is evolving so fast, with so many new plac

… Continue

Added by RupturedDuck on March 25, 2007 at 11:32pm — No Comments