Added by Lorre White "The Luxury Guru" on August 16, 2010 at 8:44pm — No Comments
Added by Lorre White "The Luxury Guru" on August 16, 2010 at 8:33pm — No Comments
Marketing to the masses is very different than marketing to the classes. Many of the new start up companies trying to reach this influential group come from a back ground of mass marketing like Google, yahoo, American Express, etc. They are use to big numbers of people.
Luxury brands are not so interested in how many people see their ad but in how many qualified people see their ad. They are also not as interested in sales from an ad as the brandi
… ContinueAdded by Lorre White "The Luxury Guru" on August 12, 2010 at 1:01pm — No Comments
Why do luxury web sites demand such a premium over mass market sites? In truth the mass market sites hit many more consumers and are substantially cheaper to advertise on. The reason is that a luxury product like a yacht or a private jet, or expensive jewelry, an exotic car, and other items that sell in the millions of dollars pays so much more, for so many fewer views, is they offer “qualified hi
… ContinueAdded by Lorre White "The Luxury Guru" on August 12, 2010 at 12:55pm — No Comments
Luxury Institute European Survey –
Wealthy European Consumers Rate the Most Prestigious Women’s Shoes Brands:
… ContinueAdded by Lorre White "The Luxury Guru" on August 12, 2010 at 12:52pm — No Comments
Added by Lorre White "The Luxury Guru" on August 12, 2010 at 12:45pm — No Comments
Added by Lorre White "The Luxury Guru" on August 12, 2010 at 12:42pm — No Comments
Great writers, spies and luxury marketers all share the skill to divorce them selves from their own personal experiences, cultural influences and adapt completely by merging their thinking to that of thei
… ContinueAdded by Lorre White "The Luxury Guru" on August 12, 2010 at 12:38pm — No Comments
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