All Blog Posts Tagged ‘Luxury’ (16)

White Light Consulting is a Luxury Market company specializing in Class Marketing.

Luxury brands are sensitive to whom and what they are affiliated with. You could say that Ferrari is the Cristal of the car world, or that NetJets is the Valentino of the Fractional Jet ownership, or that Augusta is the Buckingham Palace of the golf courses. Anyone listening to you would understand what you are saying by the compar

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www.LuxGuru.Typepad.com

Lorre White, an internationally recognized luxury expert, has been on NBC, ABC, Fox National, CNN MONEY and a guest on Sirius radio and in magazines international… Continue

Marketing to the masses is very different than marketing to the classes. Many of the new start up companies trying to reach this influential group come from a back ground of mass marketing like Google, yahoo, American Express, etc. They are use to big numbers of people.

Luxury brands are not so interested in how many people see their ad but in how many qualified people see their ad. They are also not as interested in sales from an ad as the brandi

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Why do luxury web sites demand such a premium over mass market sites? In truth the mass market sites hit many more consumers and are substantially cheaper to advertise on. The reason is that a luxury product like a yacht or a private jet, or expensive jewelry, an exotic car, and other items that sell in the millions of dollars pays so much more, for so many fewer views, is they offer “qualified hi

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Luxury Institute European Survey –

Wealthy European Consumers Rate the Most Prestigious Women’s Shoes Brands:

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By Lorre White, the international luxury marketing expert www.WhiteLightConsulting.net

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Why European Luxury Brands Miss Their Target In Reaching The US Wealthy

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Great writers, spies and luxury marketers all share the skill to divorce them selves from their own personal experiences, cultural influences and adapt completely by merging their thinking to that of thei

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New Public/Fan Page on FaceBook :

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http://luxguru.typepad.com/lorre_white_the_luxury_gu/2010/08/there-are-levels-of-eliteness-in-each-luxury-catacgory.html


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Article of mine that was published June 23, 2009

There Are Only Sheep And Eagles.

By Lorre White, CEO of White Light Consulting an international luxury marketing consulting company.
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Sheep and Eagles (95%/5% rule)

The world is made up of two kinds of people, sheep and eagles. The two can co-exist, as neither is a… Continue

Now is the time to push forward in business to prepare for the economic recovery. This is the time to focus on how to grow your business. The smart brands are investing in products R & D that will distinguish them from the competition and by finding new ways to reach their target market. This is when consultants are their busiest. If you are a new luxury brand, this is a great time to launch as much of the clutter has been removed. Less advertising means your brand has a chance to be seen. I… Continue

Marketing to the masses is very different than marketing to the classes. Many of the new start up companies trying to reach this influential group come from a back ground of mass marketing like Google, yahoo, American Express, etc. They are use to big numbers of people. Luxury brands are not so interested in how many people see their ad but in how many qualified people see their ad. They are also not as interested in sales from an ad as the branding that takes place from an ad…..so the old pay b… Continue