The Economist Media Convergence Forum
The Moment of Truth: Consumers, Technology and Commerce
The Altman Building, New York City, October 20-21, 2009
NEW YORK, NY—October 26, 2009— The Economist
Media Convergence Forum was a 2-day event that brought together thought leaders, tech… Continue
Added by motionstream on October 25, 2009 at 9:30pm —
If you are looking to get your message out to the masses without the
concern of spam complaints or your own subscriber list, Solo ads can
be extremely effective.
For more information about utilizing Solo Ads to promote your
business, product or service visit:
New Go… Continue
Added by Charles Haire on October 6, 2009 at 3:26pm —
Content development represents one of the biggest challenges—and ongoing expenses—for digital signage networks. The type of content that you need to acquire for your network is driven by the nature of the venue. The challenge for networks is to understand why certain content wo… Continue
Added by motionstream on August 8, 2009 at 11:07pm —
It’s good to see that a leading voice in marketing is thinking along the same lines as I am. On April 17 I posted “Pharma Marketing: Too Much ‘Me Too.” The May 11 issue of Advertising Age ran a lengthy article headlined titled “Big Pharma Finally Taking Big Steps to Reach Patients With Digital Media.”
The article’s key points include:
• Pharmas increased measured spending on internet media 36% to $137 million in 2008.
• Pharmas’ preferred social media include blogs, Twitter, YouTube.
• Fear of… Continue
Added by Alan Maites on May 21, 2009 at 9:44pm —
I returned from a great WOMM U. social media and word of mouth marketing training event put on by WOMMA in South Beach. It was a great event and I got to lead a few workshops on Twitter. You can find those presentations,
Added by Warren Sukernek on May 17, 2009 at 8:30pm —
Added by CiCi Li on May 15, 2009 at 6:54pm —
The Consultingguy & Social Media Marketing
By: The Consultingguy
Social media and web community based marketers often present ill advised and time consuming methods of action to newcomers of focused driven marketing. Marketing strategists often like to get newcomers thinking that bigger is better, or the more members belonging to your pa… Continue
Added by The Consultingguy of MHM Management on March 17, 2009 at 11:00am —
You’d certainly expect to see some exciting sights in America’s playground, and the At-Retail Team here at Accelerator did just that in Las Vegas this past week. We couldn’t have been more enthralled by what we encountered at the 2008 In-store Marketing Expo: groundbreaking re… Continue
Added by the Accelerator Companies on December 19, 2008 at 10:08am —
Boresha International, Inc. is a unique company that is positioned to deliver one of the most desired commodities in the world, coffee. Boresha has chosen to distribute its products utilizing the same method of distribution used by many of the most successful companies in the world.
The method of distribution that Boresha has chosen to deliver these unique coffees is cooperative marketing. Cooperative marketing is currently a $30 million industry in th… Continue
Added by Authentically Angela on December 15, 2008 at 5:00pm —
Going beyond traditional advertising, Kraft’s Stove Top brand plans to take over Chicago bus shelters by heating the shelters and displaying posters that read “Cold, provided by winter. Warmth, provided by Stove Stop.”
Krafts’s intent: trying to bring to life the warm feeling that consumers get when they eat stuffing.
Personally, I think this is a brilliant way to create an experience with consumers and bring the brand to life, but will this change the mindset of consumers to think that Stove… Continue
Added by Megan Gokey on December 2, 2008 at 11:08am —
Marketing to the masses is very different than marketing to the classes. Many of the new start up companies trying to reach this influential group come from a back ground of mass marketing like Google, yahoo, American Express, etc. They are use to big numbers of people. Luxury brands are not so interested in how many people see their ad but in how many qualified people see their ad. They are also not as interested in sales from an ad as the branding that takes place from an ad…..so the old pay b… Continue
Added by Lorre White "The Luxury Guru" on November 25, 2008 at 4:02pm —