We’ve found that most presidents of firms in the marketing communications industry don’t really understand new business. And they don’t like it. They sidestep this problem by spending their time working in the firm as some type of technical expert. And they delegate the new business function to others who may not understand it either.
But for the most part, all agency presidents love the chase, the thrill of being in the hunt, late nights and
Hello Network Friends!
I hope that your holidays were enjoyable, and that your 2010 New Year has started on a positive note 🙂
Our Christmas was relaxing and New Years Eve was fun-filled with fireworks, family and friends.
The best part of the holiday season was when my 10 year old son decided that he wanted to try something new. He wanted to set his own goals for the 2010 New Year …
Added by SEO Marketing on January 5, 2010 at 5:00am —
Mav, Cipo and Dro Pesci present “Smoke an Ounce in a Night”
Mav is at it again with some new heat. Mav is already know as his akas with Micadvancement and Bassline Killa so now he brings you “Reggie Arnez” on this song. You know already this is a track for all my budda heads out there. This banging blunt blazing beat was provided by Aktion beats. This song is off of Mavs upcoming mixtape “pages from my rhyme book” that will be released for FREE DL December 25th on Urbanmedia… Continue
Added by mav on November 19, 2009 at 12:37am —
So here are seven off-the-cuff thoughts about why your new business effort may not be working and what you can do about it…
1) You haven’t done anything!
This is the best place to start in a list like this…A lot of people have slapped some promotional materials together, started a blog, and rely on word of mouth. New business comes from leads. And leads only come from people that know of your firm [awareness] or know you [relationships]. If you don’t have a system for creating awareness and bu… Continue
Added by Bob Sanders on November 4, 2009 at 2:42pm —
Just read this interesting article on how the local businesses are asking the city for better reporting, more accountability, and standardized metrics:
“VAIL, Colorado — On several occasions, the town of Vail has been asked to create a standardized reporting system for business-promotion efforts, including special events and marketing programs. Shrinking revenues require th… Continue
Added by Bob Sanders on October 28, 2009 at 12:03pm —
Over the past few years Sanders Consulting Group has worked with many marketing firms, both small and large, and they all share the same problem: How to get more value/recognition/reward for what we do for clients?
The Old Way: Agencies grew on the basis of getting clients to buy more services from their marketing firm. This is a “value-added” approach that is aggravating to many clients. And it’s lost power in the mark… Continue
Added by Bob Sanders on October 27, 2009 at 2:05pm —
I’ve been called by phone for a prospective client and made me this question ” Do you do Desktop Ads Impressions?” and I told her: what was that? really! I didn’t know, then, while I was talking to her ( at the same time, God Bless technology, I was on Google) I googled my way in, and the concepts there were so obscure, it seems like creating an adobe air application that disguised as a searcher or a electronic magazine, also put via internet in your desktop application ads based on your profile… Continue
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Branding and how to do it. It’s the new network marketer today, and you will start to see the industry change into molding their net workers to do just that.
You are going to hear more and more about branding. Leaders are already branding themselves.
The ones who, conceive the idea and do it will have much success.
I would say within the next few months. Some of the masters of marketing are now re-organizing and these gurus, who mastered the internet, what we… Continue
The 14 Hot Titles Private Label Rights BIG PACK Selling Like Hotcakes!
It’s only been out for less than 2 days and
the “The Private Label Rights BIG PACK -14 Hot Titles!”
has been moving ‘off the shelves’ in record time.
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if this pr… Continue
An explosion of social media popularity has sent a flurry of new broadcasts out into the “tweetosphere” producing a lot more noise. Kind of like getting every FM radio station at once. No one is arguing the value of your message on social media. It’s clear that the right business using the right social media tools can have a huge impact in their marketplace. But how does a business push through the social media noise?
In the audio world (and a lot of others) there is a term called “… Continue
“Whither thou goest, I will go,” The Book of Ruth
As electronic media draws more attention in large organizations from marketers and their budgets, leaders face the grueling task of deciding how and where to reallocate resources. The advent of new media is the perfect opportunity for comp… Continue
Added by John Ribbler on June 28, 2009 at 5:19pm —
In trying to add value to the dialogue about new media and their uses by business, Ribblog harps about needing to know exactly how technology can make you better, rather than following the latest experts and their predictions. Make sure you learn about everything new before your competitors do. Then, use the latest techno tools to communicate with your customers as soon as you have a solid plan for improving your business with them. Make sure you rely on those who walk the walk, which is a lot t… Continue
Added by John Ribbler on June 12, 2009 at 5:12pm —
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How to Make a Fortune Promoting Other People’s ProductsBy Jimmy D. Brown of “Affiliate Payraise”
There must be a reason why some affiliates succeed and some
fail, a reason why some affiliates profit moderately and some
affiliates profit substantially.
There must be a reason.
And that reason is this: “super” affiliates start, sustain and
strengthen r… Continue