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Steve Hall

Samsung Imitates Career Builder to Tout iPad Wannabe

Why is it that innovation is always imitated? Oh right. Because most people aren’t smart enough to innovate but they’re plenty capable of imitating a great idea and capitalizing on it. Seems that’s what’s going on over at Samsung which is out with a mini-iPad called Galaxy.

And how does an imitator promote their copied creation? By copying another marketer’s campaign. Which is exactly what Samgsung does here in this commercial which is just a long form version of the Career Builder spots which ran a while back.

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