Comment by jaeson park 1 second ago Delete Comment HI Member of Insighter, I’m Jaeson in seoul korea.
I am mananging small but active agency which has focus on finding Consumer Insight. and I am always looking for colleague who can share a meaningfu…
HI Member of Insighter, I’m Jaeson in seoul korea.
i have my small but active agency which has focus on finding Consumer Insight. i always looking for colleague in insight world because it is a real fuel of Marketing’s Tomorrow.i will try to update…
I love learning about new things, meeting new people and one of the few that absolutely thrives on research!
Areas of Expertise
Account Planning and Research
PJA Advertising + Marketing
Assistant Account Planner
Provide key insights on target audiences and market trends; collaborate with account teams in developing creative briefs; conduct competitive audits and support account staff in agency-client brainstorming sessions.
PJA Advertising + Marketing is an elite B2B agency that enables technology, life science and health care clients tell their story in an effective and compelling way.
Yes, it’ s not unusual for planning departments to be quite small! I think the bigger agencies in London and NY are the only exceptions. Trade resources can be fairly limited as well; we have the Account Planning Group which holds workshops and lectures in London, but that’s about it. One of the best sessions recently included the winners of the 2007 APG Planning Awards explaining the thinking behind their winning papers. If you can recommend any planning organisations/websites/jobsites etc. in the States, I’d love to hear about them. Good luck with building your planning department – it sounds like a very exciting time at PJA! Sarah
I was very pleased to find your account planning group on Ad Gabbers. I am an account planner for a B2B ad agency in the UK (I understand you are in B2B as well). I look forward to seeing future discussions. We have only 6 planners on staff so it’s nice to have contact with other planners out there! Sarah