Comment by jaeson park 1 second ago Delete Comment HI Member of Insighter, I’m Jaeson in seoul korea. I am mananging small but active agency which has focus on finding Consumer Insight. and I am always looking for colleague who can share a meaningfu…

June 24, 2009

jaeson park commented on Sonali Bankal’s group ‘Account Planning and the BIG IDEA‘

HI Member of Insighter, I’m Jaeson in seoul korea. i have my small but active agency which has focus on finding Consumer Insight. i always looking for colleague in insight world because it is a real fuel of Marketing’s Tomorrow.i will try to update…

June 24, 2009

jaeson park and Wouter joined Sonali Bankal’s group

Account Planning and the BIG IDEA

For anyone who thinks it’s more than research, thinks twice before using the word “insight” and is passionate about planning in general !

June 24, 2009

Steve McNamara joined Sonali Bankal’s group

Account Planning and the BIG IDEA

For anyone who thinks it’s more than research, thinks twice before using the word “insight” and is passionate about planning in general !

February 22, 2009

Ginger Reichl joined Sonali Bankal’s group

Account Planning and the BIG IDEA

For anyone who thinks it’s more than research, thinks twice before using the word “insight” and is passionate about planning in general !

February 16, 2009

Profile Information

Interests

Research, planning, fashion and global trends

About Me

I love learning about new things, meeting new people and one of the few that absolutely thrives on research!

Areas of Expertise

Account Planning and Research

Current Company

PJA Advertising + Marketing

Position

Assistant Account Planner

Position Responsibilities

Provide key insights on target audiences and market trends; collaborate with account teams in developing creative briefs; conduct competitive audits and support account staff in agency-client brainstorming sessions.

Industry

Advertising

Company Description

PJA Advertising + Marketing is an elite B2B agency that enables technology, life science and health care clients tell their story in an effective and compelling way.

Company Website

http://www.agencypja.com

Work History

Prior to PJA, I worked as a copywriter at FCB in Bombay for a brief period of time and worked on consumer brands such as Act II popcorn, Mahindra, Sundrop oil.

Graduation Year

2007

Academic Institution

Emerson College

What Services Can You Offer Adgabber Members?

Networking, opinions on brand research and a willingness to participate in any brand research.

What Services Are You Looking For From AdGabber Members?

Networking with professionals in the field of advertising, marketing, media and research, learning more about account planning and best practices.

Comment Wall (2 comments)

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At 4:36am on October 9, 2008, sarah said…: Hi Sonali,

Yes, it’ s not unusual for planning departments to be quite small! I think the bigger agencies in London and NY are the only exceptions. Trade resources can be fairly limited as well; we have the Account Planning Group which holds workshops and lectures in London, but that’s about it. One of the best sessions recently included the winners of the 2007 APG Planning Awards explaining the thinking behind their winning papers. If you can recommend any planning organisations/websites/jobsites etc. in the States, I’d love to hear about them. Good luck with building your planning department – it sounds like a very exciting time at PJA! Sarah

At 11:36am on October 8, 2008, sarah said…: Hi Sonali,

I was very pleased to find your account planning group on Ad Gabbers. I am an account planner for a B2B ad agency in the UK (I understand you are in B2B as well). I look forward to seeing future discussions. We have only 6 planners on staff so it’s nice to have contact with other planners out there! Sarah